UpSync is an enterprise sales application coupled with a sophisticated web-based content management system that delivers and measures the impact of marketing and sales collateral in the field.
The original UpSync had some critical usablility issues. Core features were tedious to use. And the interface was littered with other feature elements that were seldom used.
Rethinking the Content
UpSync houses a lot of files. 10s of thousands of files for some of our clients. Search and filter is the best approach to getting to the materials you need.
Unifying the Mobile Experience
From the start of the redesign, we persued a mobile-first approach. If something didn't work on the tablet it was dropped.
About the logo.
When upsync was first built in 2010, it had many innovative features. At the heart of this was a way for large enterprise companies to distribute and control sales materials. All materials were hosted in the cloud and kept in sync across thousands of sales reps.
Since then the cloud has been commoditized. It's a common feature in many apps today and not something on which to build a brand. We needed a new logo. Something that conveyed power, to distinguish ourselves from the consumer level Dropbox and box. But also spoke to the unique pain of enterprise; the perennial disconnection of sales and marketing. I designed this mark to communicate unity. Upsync gets sales and marketing on the same page.